VAMFF – Myer Fashion Runway 2017

Hey lovelies,

So you may have noticed by my social media accounts (links are above) that I visited the Virgin Australia Melbourne Fashion Festival, Myer Runway Show. This runway show was amazing for displaying new trends and high-quality garments. I was highly impressed with the event and the gift bag haha! Here are a few pictures of the event (:

Before the show started me and my buddies (Jess & Jane) couldn’t run fast enough to the Kevin Murphy stand outside Myer, where we all got our hair done!!! The stylist there were superb and all three of us rocked our curls.Here she is, the magnificent Jennifer Hawkins, who looked absolutely stunning throughout! The style of dress she is wearing would look awesome at a cocktail party or any semi-formal event. The high neck is a distinguishing feature on the garment. The shoes that Hawkins is wearing are magnificent and the buckles at the front are a superb feature.

This outfit stood out a lot in the show, due to the intricate detail displayed on the shirt, such as the frills and the free flowing sleeves. The knee length pencil skirt and the heels were a perfect choice to go with the shirt. The silver headband and earrings, definitely add even more class to the whole outfit!Frills for days! The main feature of this dress would definitely be the black band travelling across the middle and of course the frills surrounding it. We can definitely see that frills will be popular in 2017. The large pieces of jewellery jazz this outfit up greatly.
This was definitely my favourite garment of the whole show. The detail is just perfect and the colour palette is on point! The accessories to go with the garment are edgy but elegant, which makes the garment even more interesting.


Here is just a short clip of two other designs I admired on the runway…

Brands at the show were, Asilio, Finders Keepers, Mossman. Misha, sass & bide, Topshop Topman and much more!

Thank you for reading my post and make sure you head to the Virgin Australia Fashion Festival next year!!!

Smiles from

Alicia xx


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